MTV Entertainment Studios and Paramount Media Networks won the award for Large Brand of the Year at the 2023 Shorty Awards on Wednesday (May 24) in New York City. The award is presented to the company with the most overall wins in the competition, which seeks to “honor the best people and organizations on social media and digital”.
The 2022 MTV Video Music Awards, which aired on August 28, won multiple awards – multi-stage appearances and live event coverage. The 2022 MTV EMAs, which aired on November 13, won audience honors in the localization and gold in the aforementioned live event coverage category. Finally, “The Daily Show – Put Police Chase in Car Commercials” won in the Vertical Video category. All were produced by MTV Entertainment Studios and Paramount Media Networks.
The Shorty Awards honor the most innovative work in digital and social media by organizations of all sectors and sizes, as well as individual creatives and creators from around the world. Entries are judged on the merits of creativity, strategy and engagement by the Real Time Academy, a body of industry experts and leaders.
Winners of the 15th Annual Shorty Awards in 148 categories and other honors were announced. “Billboard Music Awards + TikTok: From Sound to Song” produced by Dick Clark Productions and TikTok won gold in the micro-site category. “The 94th Oscars Red Carpet Portrait Studio: In Partnership with People Magazine and Entertainment Weekly,” produced by the Academy of Motion Picture Arts and Sciences, won the Gold Medal in the Image category.
See the full list of winners and honorees here.
In addition, a new fund for creators was announced in partnership with money management firm Wave. The Elevate Creatives Fund aims to provide a financial boost to creatives looking to develop sustainable businesses; An initial funding of $100,000 will be distributed among five recipients, who will also receive bookkeeping and accounting coaching from Wave’s in-house experts. Applications are open between now and September 15 at the Shorty Awards website. Recipients will be announced in November.
Eligible applicants include creators who produce commercial, editorial and/or fine-art digital content, such as social media or blog posts, podcasts, videos and short films, and independent creatives or independent consultants such as designers, copywriters and Producers who provide creative services. Applications will be judged by a panel of experts from Real Time Academy based on the following criteria: originality and creativity of current and recent work; the quality, engagement and effectiveness of recent work; his entrepreneurial ambitions; and how they use their creative platform and influence to create a positive impact.
“With the democratization of media and the increasingly decentralized creative workforce fueled by technology, we are living in one of the best moments in history for creatives,” said the Managing Director of the Shorty Awards. junmian sun in a statement. “We are excited to have Wave as a partner in our collective efforts to foster a stronger and more equitable creative workforce.”