YouTube is getting rid of Stories, a feature for temporary posts, starting in June. Users will not be able to post Stories from June 26 and existing posts will expire after seven days.
Stories were first introduced in 2017 under the name Reels and were available to users with more than 10,000 subscribers. Similar to Instagram (which lifted the concept from Snapchat), YouTube Stories disappear after a set amount of time; Creators can use Stories to post updates or behind-the-scenes content to promote their channel. But looking around today, it doesn’t seem to have caught on — access was limited, few creators seem to be posting stories regularly, and the feature doesn’t get much promotion from YouTube either.
In the absence of Stories, YouTube wants creators to post content on other surfaces on the platform: Community Posts and Shorts. The company recently added a text-based update feature, expanded access to community posts, and the ability for posts to expire after a set period of time. Creators can also share polls, quizzes, images and videos as community posts, which appear in channels tabs.
YouTube is also working to funnel the popularity of short form videos into its TikTok competitor, Shorts, and is trying to persuade traditional long form video creators to create shorter content. In February, YouTube began sharing ad revenue from Shorts with creators under a revised monetization plan.
Although many platforms have adopted the story format first popularized by Snapchat, YouTube is not the first to roll out its version. Remember Fleets, the ephemeral posts on Twitter that were gone within a year?
Correction May 25th 1:10PM ET: This story as originally told will end on May 26. The story will be sunset on 26th June. We are sorry for the error.