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Instagram now allows ads in search results via its Marketing API

Two months after announcing the start of testing ads in search results, Instagram said today that it now allows ads in search results through the Instagram Marketing API. These ads will appear in a feed that people can scroll through when they tap on a post from the search results.

In March, Instagram said it was testing ads in search results to reach people actively searching for businesses, products and content. The introduction of the new ad placement is likely to be an unwanted addition to the app from a consumer perspective, as it brings the ads into yet another part of the social network.

With this change, users will start seeing ads related to their searches. For example, if you search for “skin care,” you’ll see relevant ads in the search results feed. You can tell the difference between ads and regular posts by a “Sponsored” label below the account name.

“Starting today, we now allow ads in Instagram search results through the Instagram Marketing API,” Instagram wrote in a blog post. “This new ad placement will be available on all existing Marketing API versions, and does not require an upgrade.” With this new addition, you can enable your clients to create and preview ads in Instagram search results via the API. You will be able to update your app for

The new ad placement serves as a way to boost Meta’s ability to pull in revenue at a time when the company is battling weak advertising demand. After reporting three consecutive quarters of advertising sales declines, the company’s advertising revenue is expected to increase by about 4.1% in the first quarter of 2023.

With Meta reporting a decline in its first quarter revenue in the second quarter of 2022 amid a decline in ad sales, the company increased its ad load on Instagram with the launch of two new ad slots. Meta launched a new ad format for Facebook Reels and began allowing advertisers to run ads on the Explore home page and in profile feeds.

When Instagram announced ads in search results, the social network also launched reminder ads, which are designed to make it easier for businesses to announce, remind, and inform people about future events or launches , in which they may be interested. The idea behind reminder ads is to help advertisers build awareness and anticipation for upcoming events. Users can opt for reminders and receive three notifications from Instagram: a reminder a day before the event or launch, 15 minutes before and at the time of the event or launch.

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