Today at its Google Marketing Live event, the tech giant announced it is launching Product Studio, a new tool that lets merchants easily create product imagery using generative AI. Brands will be able to create new imagery within Merchant Center Next, Google’s platform for businesses to manage how their products appear on Google.
Google says Product Studio gives merchants the ability to create product imagery for free and get more value from the images they already have. You can create new imagery without the added cost of a new photoshoot. For example, a skincare company might highlight a seasonal variant of a product by requesting an image of the product “surrounded by peaches, with tropical plants in the background”.
Product Studio can also be used to remove distracting backgrounds. For example, if one of your images has a complex background, you can remove it and have a plain white background instead. The tool can also be used to improve the quality of small or low-resolution images without having to re-shoot a product.
Merchants in the United States can access Product Studio over the next few months. These features will also be available to merchants using the Google and YouTube apps on Shopify.
In a briefing with reporters, Matt Madrigal, vice president and general manager of Merchant Shopping at Google, said that advanced technologies such as AI have long played a key role in Google Shopping products, and Product Studio brings these types of technologies directly to Google Shopping. For small and medium sized businesses.
The company also announced that it is making it easier for businesses to list on Google in Merchant Center Next. The tech giant is simplifying how to set up a product feed. In the past, merchants setting themselves up on Google for the first time had to manually add their products, prices, images, descriptions and other details. In Merchant Center Next, Google will now automatically populate a merchant’s product feed with information it can locate from their website. Traders have the option of editing what is pulled or turning off this feature altogether.
Google is also making it easier for merchants to understand their performance by bringing all Insights reports into the Performance tab. With this update, merchants will have one place to review their best-selling products, which businesses appear next to theirs, and how shoppers are engaging with their local business on Search and Maps .
“For merchants with online and local brick-and-mortar stores, Merchant Center Next will showcase all products in one comprehensive view, so it’s easier to manage online and in-store product inventory simultaneously,” the company wrote in a blog post. Is.” “We will also show new information about the potential benefits of fixing errors in product data to make it easier to prioritize updates.”
Merchant Center Next has already begun rolling out to new users, and Google plans to begin upgrading small businesses in the coming months and complete the global rollout in 2024. Merchants will be notified when the new experience is ready for them.